Competitive Vs Cooperative - A Comparison of Two Common Business Models

One of the things I love most about the way we do business in this industry is the fact that we use a cooperative business model rather than a competitive one like the one used in Corporate America. Network Marketing is actually one of the most ethical ways of doing business, and that is largely due to the fact that the cooperative business model is commonly used.

The Competitive Business Model

The competitive business model, as used in Corporate America, is much more common. In this model, if someone wants to advance in the company they literally have to wait for someone to quit, die, or retire. It causes the workplace to become very cut-throat and competitive.

You wouldn't want to share all of your success secrets with a business associate and help them to be more successful only to run the risk of them getting the promotion instead of you, would you?

It ends up becoming an "every man for himself" kind of environment, and often times this leads to a lack of trust, among other things. It's hard to really befriend someone when your consistently competing with them, isn't it?

The Cooperative Business Model

Now let's look at the cooperative business model that's used in a lot of network marketing companies. In this model, we get paid on the efforts of other people. Therefore, it's in our best interest to help others succeed.

When I sponsor someone into my business, I want them to be as successful as possible. I am going to get paid for all of their efforts and successes, and I am willing to do everything I can to assure that they are successful. I will provide coaching and training for free, and I will make myself totally available for this person.

Not only that, but in this model it's a level playing field. This means that there's room for all of us at the top... the company would love it if we all were constantly advancing in rank, therefore there's no competition.

Let's Compare The 2 Business Models For A Moment.

The competitive model, like Corporate America, is shaped like a pyramid. The CEO is at the top of the triangle, under him are the VP's, then the middle management, etc. all the way down to the minimum wage employees who are sweeping the floor. In this model, the people at the top got there due to their education, experience, or relationship with someone they know at the top.

There's absolutely no chance for the janitor way down at the bottom of the pyramid to ever make his way into one of the VP slots. It's highly unlikely this would ever happen within the political structure of this business model.

In the cooperative model on the other hand, EVERYONE comes in at the bottom. It doesn't matter what race or religion you are or what kind of degree you hold. We advance in rank based on our performance alone, and those who produce the most get paid the most.

It's a completely level playing field, totally fair and ethical. Everyone has the same chance at succeeding... sometimes the ones we least expect are the ones who are the most successful!

It's all about action and results, not education. As a matter of fact, because of the cooperative nature of this model, the education needed is usually provided by the person or team that sponsors a new person... happily and for free!

Is Community Important To You?

It's because of the way we do business in this industry that we are able to form these tight knit communities of people that are really there for each other through thick and thin. We are continuously helping each other rather than competing with each other, and the types of friendships that are formed here are deep and lasting.

Rather than the "every man for himself" environment, we work in a "one for all and all for one" environment, being of service to each other and supporting each other. Having experienced both myself, I'd choose the cooperative model over the competitive one any day... it's really a lot more fun.

Expect Abundance,

Amy

Please Take This Short Survey!!!

As you may know, we have a new internet marketing system called Club 100K available to help people who want to use the internet to build residual income.

In order to serve you better, we'd love to hear your questions and feedback. We will be putting together a series of videos to address different topics regarding our business, our company, and our system and would love to know what you're interested in hearing about.

Please take this short survey (10 questions) to help us provide you with the information you're looking for!

Thanks so much!

Expect Abundance,

Amy

Why Life Force?

Here's a great article from Paul Devlin (one of the top leaders in our company AND our industry, talking about a core advantage of buliding a business with Life Force. Enjoy!

What is one core advantage of building a business with Life Force?
By Paul Devlin

Well, if you were around in 2006-2007 you probably would have heard about a sensational new company called YTB travel. This was one of the hottest networking companies in of 2007. Their sales exploded. The excitement level was palpable. From an energy perspective, they had it all. Their CEO was 30 years old and would give speeches at their convention in a Hawaiian shirt and shorts, wearing an old straw cowboy hat. The whole thing was one big party. I saw him speak once in Dallas and the guy was intoxicating (if not intoxicated!).

As a result, thousands of unsuspecting entrepreneurs jumped in on that basis alone. They didn't stop to think about what they were really trying to create - the residual income - they didn't do any due-diligence on the business, they just knew that this was an exciting new deal, plus, someone they knew was now really excited about it too. And who doesn't love to travel with their friends? Yippeee!! It was all the due-diligence they needed!

So they joined and started spreading the word about YTB travel to their networks. When they joined, it cost them $449 dollars just for the privilege of being able to offer this wonderful travel program to others for a profit. Hmmmmm. And what did people get for their $400? What specific product did they receive? There wasn't one. Oh wait - I forgot, there was a replicating website! Just like the one you get for free as a Life Force member...

Here's what my friend Rod Cook (the MLM Watchdog) had to say about YTB:

YTB pulled consumers into its travel business with phoney promises of wealth and deceptive marketing. YTB charged customers $449.95 for the purchase of a website, and $49.95 a month to operate it. In total, consumers who became sellers of travel paid YTB over $1,000 in the first year of operation.

Many Distributors signed up to sell travel or to obtain travel discounts, but they quickly found it virtually impossible to make money selling travel. A plane ticket from Los Angeles to New York, for instance, would only yield $3 in profit. An international ticket from San Francisco to London would net only $6 in profit.

In 2007, the investigation showed annual median income for those selling travel was $39.00, less than one month's cost to operate the website. The majority of consumers who purchased YTB websites made no money through the sale of travel, and many lost money through continued website operations.

Now the attorney generals from the great states of Illinois and California have taken issue with YTB. Surprise, surprise. So now YTB is in big trouble. They are scrambling to add products, but it's probably too late. This is a company destined for the trash heap. A trash heap that is littered with failed travel deals trying in vain to sell a tight-margined commodity (travel) in a network marketing business model. Duh.

So what happens to all these YTB people? The ones who joined because of all the hype and excitement? What happens to their income? I think we know the answer to that one.  What happens to their reputations? How are they now going to be perceived by their networks - especially the ones that coughed up the $400 to join what the AG from Illinois is now referring to as an "illegal pyramid scheme"?

Folks, this kind of thing is traumatizing and devastating on every level.

That's one of the core advantages of building a business with Life Force.

You get to avoid this kind of personal and financial pain. You get to avoid working for a clueless company. You get to avoid the humiliation of leading people you care about into a clueless company. You get to avoid the horror of having to call your downline and tell them that the clueless company you recommended has just gone bankrupt. But that's not all...

you also get to avoid the personal anguish as the company gets publicly humiliated as a pyramid scam. How would you like to be the leader of a downline in YTB? Now listen, getting to avoid all that drama may not seem sexy at first, but trust me, it's an incredible benefit. We who are fortunate enough to have chosen Life Force instead, all ought to be shouting: Yippeee!!

And while I can't see Wayne Hillman doing the convention in shorts, I'm sure glad we've got him at the helm as opposed to some yahoo in a straw hat. My friends, here's the bottom line: if you're looking to build residual income, you've come to the right place!



And, don't forget about the new system we now have access to. Go check out Club 100k!

Expect Abundance,

Amy

7-Minute Interview w/ Michael Jude & Christa Way

David Mclaughlin, my business partner that I've been working with for the last 7 years, just did a great interview w/ Michael Jude and Christa Way (the top income earners in our company and part of our team!).

<-- This is a check showing their MONTHLY income.





It's a quick 7-minute listen, and I promise it will worth every second of your time to have a listen.

Check it out here:

Michael & Christa have so much wisdom and we are fortunate enough that we get to work with them every day...

 
Enjoy!
 
Expect Abundance,
 
Amy